Brava Customer Care

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BRAVA CUSTOMER CARE CHARTER  

At Brava Lingerie we are dedicated to dramatically improving the shopping experience of those with a fuller bust. Many people in these sizes dread bra shopping due to being relegated to minimal options and treated as an anomaly when they aren’t!  

At Brava we aim to fit bra in a more holistic way, ensuring our customers get the best fit but that they are also happy with the bra in how it looks and feels. We don’t sacrifice looks for fit or fit for looks.  

At Brava we will not  

  • Put sales above taking care of our customer
  • Sell products unless they are right for our customer
  • Squeeze our customer into the wrong size because it’s “close enough”
  • Ignore our customer’s needs 

At Brava we will 

  • Provide a relaxed, exciting and satisfying shopping experience
  • Be understanding and caring of our customer’s needs
  • Always have expertly trained fitters to assist   

In-store Customer Care 

Brava customer care involves determining each individuals needs, providing education and correct fit techniques, using sensitive and compassionate language and ensuring the customer has an extraordinary experience.  

  • Acknowledge every customer within 60 seconds of entering the store can assist in making them feel cared for and at ease. Ensure our approach is gentle, relaxed and confident to set the tone for the rest of the interaction.
  • Brava are the experts in D+ fittings and our aim is to ensure our customers receive the best fitting advice and customer care possible. 
  • We actively listen to determine the customers needs and help them to feel seen and heard, this is one of the most important tools in your customer care toolbox. This builds rapport and helps break the ice. We know that a bra fitting can make us feel vulnerable and potentially distressed so first impressions are extremely important in this environment and it’s in our power to make all experiences good ones.   

Brava Values 

Brava employees are valued for their compassion, in-depth product knowledge and desire to help people. Our customer care is always based on the following principles 

  • Compassion
  • Integrity
  • Inspiration
  • Empowerment
  • Respect 

Our customer care standards are exemplary and we aim for every customer to leave feeling that they have been looked after and cared for.  

  • Customers must always be acknowledged with warmth and a smile regardless of how busy we are.
  • We listen, we help and we do not judge.
  • We remain aware at all times that our customer may experience levels of discomfort during a fitting and we are sensitive to their needs.
  • Our language is positive and supportive. It is important to be honest but tactful with the customer to create a positive fitting experience.
  • We treat our customers and fellow staff with respect. 

Course Content

Language and Tone
Inclusivity at Brava
How to handle Male customers