Wacoal
Wacoal is the parent company of the brands Freya, Fantasie, Elomi, Goddess and several others (including Bravissimo stores in the UK!). Wacoal brands make up a large proportion of Brava’s core and fashion ranges so it is important to know each brand, how they relate to each other and where they sit within the rest of Brava’s range.
Freya
Market – Younger, fashion-forward individuals, typically from teens to 40s. Particularly full and firm-busted women as Freya’s shapes are rounded, requiring fullness of the bust to fill out the cup. Often appealing to those who want a youthful look without compromising on support.
Aesthetic – Youthful, trendy designs, strong moulded cups or sheer and lacey fabrics, colourful, bold prints and playful designs. Freya swimwear and sports bras carry the same fashion-first, youthful DNA.
Fit – Band sizing from 6-18 and cup sizing D-HH cup for the majority, with one range currently made up to K cup. Freya sizing is generous, especially in the cup size, with a stiff wire which makes the brand more attractive to women looking for rigid support and less attractive to those sensitive to wires.
Fantasie –
Market – Sophisticated, mature customers seeking elegant yet supportive lingerie. Perfect for women wanting comfort and understated beauty. Suits both full and soft busts and everyone in between.
| Aesthetics – Classic and refined designs with lace or subtle embroidery in a neutral or muted colour palette (ivory, black, blush, navy). Clean lines and timeless designs with soft fabrics. |
| Fit – Deep cups with side support panels to lift and center. Wider straps, smoothing wings, and stable bands. Excellent for women needing all-day wear comfort. |
Elomi –
| Category | Details |
|---|---|
| Market | Plus-size and full-figured women, typically starting at 34 band and going up to 48, with cup sizes from DD–O (U.K. sizing). Designed for curvy bodies from the ground up. |
| Aesthetic | Bold, confident, and body-positive. While functional, Elomi’s recent lines have incorporated more fashion-forward colors and mesh/lace. |
| Specialty | Full-figure bras with innovative support: plunge bras, molded cups, sports bras, and wire-free options. Also specializes in inclusive swimwear and brief collections. |
| Fit | Generous cups with strong lift. Designs accommodate more breast tissue and fuller bust volume, with wider wires and stronger bands. Often favored by women with larger frames and full-on-bottom or full-all-over shapes. |
Goddess
| Category | Details |
|---|---|
| Market | Functional-first full-figure lingerie wearers — often mature women or those prioritizing all-day support and practicality over fashion trends. Sizes range from 34–56 bands and up to N cup (U.S. sizing). |
| Aesthetic | Minimalist and utilitarian. Styles are usually basic (nude, black, white) with a focus on support, not embellishment. |
| Specialty | Ultra-supportive bras including wire-free, soft cup, and longline bras. Also known for nursing and post-surgical options. |
| Fit | Very structured and firm. Ideal for those with heavier busts who need maximum control and containment. Strong, wide bands and tall wings offer stability and minimize bounce. |
Panache
